Sometimes a website is not needed. In some cases Facebook or Tumblr work well for what is needed perhaps Weebly for a simple but attractive brochure site, or Joomla for a portal site. However, I prefer to use WordPress as a Content Management System (CMS) as it is intuitive for clients and is flexible enough to cater for almost every website I have built .
In the beginning there was…
Launched in 2003, at first, WordPress was a simple yet competent CMS for blogging purposes.
Up until a few years ago, many Web designers still thought of WordPress as a CMS mostly used for blogs, personally I prefered to use Joomla or MODX for other types of website. Now, however, this has changed. WordPress is capable of acting as the backbone for all kinds of different websites. It’s now used by names as big as Samsung, Sony and RollingStones.
Here Im going to elaborate why I chose to use WordPress as a CMS for clients:
1. WordPress has 100s of built in features
WordPress is as easy as it has always been. The “Back end” is pretty much the same as it has always been but the WordPress core features have grown exponentially. Keeping its ease of use, WordPress now is packed full of features for media, layout, text and fonts without taking away the usability
Cleaver enhancements continually rolled out in WordPress updates create a great CMS for all types of websites, and not merely a solid blogging platform.
2. An easy Learning Curve
I normally describe creating posts in WordPress as “writing a complicated email” I have taught self proclaimed technophobes how create new pages and posts, adding images and text in the format that they like.
Users can administrate their website knowing the very basics but once they master the basics they can turn their attention to other functionality such as changing the menu or adding plugins.
3. WordPress is easy to monetize
Whether you are selling products directly from your site, or monetizing with ads and affiliate offers, WordPress makes it easy.
Ads are easily inserted using widgets and eCommerce can be handled by a range of plugins including the popular WooCommerce.
4. There are some superb plug-ins
There are so many quality plug-ins for WordPress that you’d be hard pressed to think of any functionality you cannot quickly add to a WordPress site.
Best of all, you can usually find a free plugin to do most things perfectly well. Furthermore, most plugins are downloaded, installed and configured in a matter of minutes. WordPress’ emphasis on ease-of-use seems to have rubbed off on the plug-in writers!
5. Continuous updates
As WordPress is so popular, work on the platform never stops. While this sometimes means that keeping on top of updates feels like a never-ending job, it also makes for a system that’s constantly evolving and improving, with new functions being added all the time.
6. Support is second-to-none
As you would expect from such a popular platform, the support community is active and huge. Aside from the dedicated WordPress support resources, you’ll find an abundance of third-party forums and other options for assistance. If you have any question at all, you can be pretty sure that somebody has already answered it somewhere. eg wordpress How do I add a page to the menu
7. SEO is made easy
WordPress is inherently quite SEO-friendly, with features such as the ability to automatically generate search-friendly URLS, but with the addition of a couple of plugins, such as the Google XML Site Map and the Yoast WordPress SEO, you can force yourself to maintain good SEO discipline, giving your site the best chance of good search results.
8. WordPress remains the best blogging platform
We’ve left this point until last as it does no harm to remember that WordPress started out as a pure blogging platform.
It remains a great (if not the greatest) blogging platform around. WordPress is a great choice for a new website and an obvious choice for a new blog.
WordPress.COM or WordPress.ORG?
While we’re discussing WordPress, it’s important to note the distinction between WordPress.COM and WordPress.ORG.
WordPress.COM is a hosted blogging platform. It’s completely free to use, and it’s easy to get started. However, your website will have an address like www.yourpersonalblog.wordpress.com
There are also various restrictions to WordPress.COM blogs. Although you can use affiliate links to make money promoting products, you are not allowed to place banner ads or sign up to third-party networks such as Google AdSense.
In addition, WordPress.COM restricts you from using advanced (premium) themes and limits the number of plug-ins you can use. It should be seen as a “starter pack” and not as the foundation for a major Web project.
WordPress.ORG uses exactly the same framework but is installed on your own Web hosting space. A WordPress.ORG blog is completely your own, and you are free to sell advertising and use it exactly as you wish.
For the reasons above, if you are serious about your blog, I recommend that you sort out your own hosting and Web space and use WordPress.ORG. If your blog gets successful, you last thing you want to do is have to think about migrating it before you can make any money from it.
If you’ve yet to try WordPress, we seriously recommend you give it a go. If it’s been a while since you worked on a website, you will find what you can do with such a simple interface truly staggering.